SoccerSTATS.com LEAGUES MATCHES STATS BLOG TIPSTERS FAV
MEMBERS
Argentina
AR		Austria
AT		Australia
AU		Belgium
BE		Brazil
BR		Switzerland
CH		CzechRepublic
CZ		Germany - Bundesliga
DE		Germany - 2. Bundesliga
D2		Denmark
DK		England - Premier League
EN		England - Championship
E2		England - League One
E3		England - League Two
E4		England - National league
E5		Spain - La Liga
ES		Spain - La Liga 2
E2		Finland
FI		France - Ligue 1
FR		France - Ligue 2
F2		Greece
GR		SouthKorea
KR		Netherlands
NL		Italy - Serie A
IT		Italy - Serie B
I2		Japan
JP		Norway
NO		Poland
PL		Portugal
PT		Russia
RU		Scotland
SC		Sweden
SE		Turkey
TR		Ukraine
UA
brazil16
Brazil - Paulista A3
 Tables Home / Away tables Form tables Stats by month Wide table Run-in analysis Relative performance Relative form Home advantage  Matches Matches by date Matches by matchday Results grid Results filter Current streaks  Goals per match Over / Under Total Goals Goal ranges Average goals Scored / conceded Both teams scored Goal margins
Serie ASerie BSerie CSerie DBrasileiro WomenMineiroGoianoBaianoBrasilienseMatogrossenseParanaensePaulista A1Paulista A2Paulista A3ParabainoSergipano
Bandeirante SP Barretos Capivariano Desportivo B. EC Sao Bernardo Grêmio Prudente Itapirense Marília Matonense Osasco Audax RB Brasil Rio Preto Sao Jose EC Sertaozinho USAC Votuporanguense
LATEST MATCHES FORM H2H GOALS
advertisement

Itapirense stats


 

Itapirense

 (this season in the league)

Latest results

18 Mar Marília - Itapirense 3 - 0
11 Mar Itapirense - USAC 1 - 1
8 Mar Itapirense - Desportivo B. 0 - 2
4 Mar Bandeirante SP - Itapirense 0 - 0
1 Mar RB Brasil - Itapirense 1 - 1
25 Feb Itapirense - Sertaozinho 1 - 1
18 Feb Grêmio Prudente - Itapirense 2 - 0
15 Feb Itapirense - Capivariano 0 - 3

Seasonal match statistics

Played W D L   W D L %
  Home 7 2 3 2  
  Away 8 2 4 2  
  Total 15 4 7 4  
Points per game: 1.27

Relative form

Stats AllLast 8 Diff.
Points per Game1.27 0.50 -60.6%
Average goals scored0.73 0.38 -47.9%
Average goals conceded1.13 1.63 +44.2%

Itapirense's progression (home & away)
Line graph variation:   win:+2  draw:0  defeat:-1
 




Form

With the 3-0 away defeat at Marília, Itapirense did not repeat the performance of their previous match and conceded a loss this time, bringing their winless run to 8 matches in the league. Itapirense stats show the team has picked up an average of 1.27 points per league game since the beginning of the season. Their form stats indicate that in the last 8 league matches the team's points per game value has been averaging 0.50, which is 60.6% lower than their current season's average.








Results

2.5+ CS FTS
22 Jan Itapirense 2 - 1 Osasco Audax + - -
25 Jan EC Sao Bernardo 0 - 1 Itapirense - + - stats
28 Jan Itapirense 1 - 1 Barretos - - - stats
1 Feb Rio Preto 1 - 1 Itapirense - - - stats
5 Feb Votuporanguense 1 - 1 Itapirense - - - stats
8 Feb Itapirense 1 - 0 Sao Jose EC - + - stats
12 Feb Matonense 0 - 1 Itapirense - + - stats
15 Feb Itapirense 0 - 3 Capivariano + - + stats
18 Feb Grêmio Prudente 2 - 0 Itapirense - - + stats
25 Feb Itapirense 1 - 1 Sertaozinho - - - stats
1 Mar RB Brasil 1 - 1 Itapirense - - - stats
4 Mar Bandeirante SP 0 - 0 Itapirense - + + stats
8 Mar Itapirense 0 - 2 Desportivo B. - - + stats
11 Mar Itapirense 1 - 1 USAC - - - stats
18 Mar Marília 3 - 0 Itapirense + - + stats
Filter Itapirense results
 







Dates based on GMT time. Please note that match schedules and timing are subject to changes.








Current Streaks & Sequences

CURRENT SEQUENCES Home Away Total
Consecutive wins ---
Consecutive draws 1--
Consecutive defeats -11
No win 448
No draw -11
No defeat 1--
1 goal scored or more 1--
1 goal conceded or more 413
No goal scored -21
No goal conceded ---
GF+GA over 2.5 -11
GF+GA under 2.5 3--
2 goals scored or more ---
Current Sequences table











Comparison with league average


Itapirense (15 matches) compared to league average

Itapirense League AVG
Points per game  
1.27   1.38
% Wins  
27%   38%
% Draws     47%
23%
% Defeats  
27%   38%
Goals scored per game  
0.73   1.18
Goals conceded per game  
1.13   1.18
Total goals per game  
1.87   2.37
% over 2.5 goals  
20%   41%
% over 3.5 goals  
0%   21%
% both teams scored     47%
46%

Itapirense at home (7 matches) compared to league average at home

(home matches) Itapirense League AVG
Points per game  
1.29   1.58
% Wins  
29%   45%
% Draws     43%
23%
% Defeats  
29%   32%
Goals scored per game  
0.86   1.28
Goals conceded per game     1.29
1.09
Total goals per game  
2.14   2.37
% over 2.5 goals  
29%   41%
% over 3.5 goals  
0%   21%
% both teams scored     57%
46%

Itapirense away (8 matches) compared to league average away

(away matches) Itapirense League AVG
Points per game     1.25
1.18
% Wins  
25%   32%
% Draws     50%
23%
% Defeats  
25%   45%
Goals scored per game  
0.63   1.09
Goals conceded per game  
1.00   1.28
Total goals per game  
1.63   2.37
% over 2.5 goals  
12%   41%
% over 3.5 goals  
0%   21%
% both teams scored  
38%   46%
The 'League average' indicator refers to the average value for all teams in the league since the beginning of the season.
Itapirense goals statistics indicate an average of 0.73 goals scored per game so far this season, which is lower than the average number of 1.18 goals scored by each team per match this season in the league, all teams combined in Brazil - Paulista A3.

Results table

  GP Pts Home Away h2h
1 Marília 15 29   3 - 0 h2h
2 Capivariano 15 27 0 - 3   h2h
3 Sao Jose EC 15 27 1 - 0   h2h
4 Grêmio Prudente 15 24   2 - 0 h2h
5 Desportivo B. 15 24 0 - 2   h2h
6 EC Sao Bernardo 15 22   0 - 1 h2h
7 USAC 15 21 1 - 1   h2h
8 Bandeirante SP 15 20   0 - 0 h2h
9 Matonense 15 20   0 - 1 h2h
10 RB Brasil 15 19   1 - 1 h2h
11 Rio Preto 15 19   1 - 1 h2h
12 Itapirense 15 19
13 Votuporanguense 15 17   1 - 1 h2h
14 Barretos 15 16 1 - 1   h2h
15 Sertaozinho 15 16 1 - 1   h2h
16 Osasco Audax 15 12 2 - 1   h2h









Goals scored & conceded

SCORING Home Away All
Goals scored (GF) 6511
GF per match 0.860.63 0.73
Goals conceded (GA) 9817
GA per match 1.291.00 1.13
GF + GA per match 2.141.631.87
GF+GA over 0.5 100%88%93%
GF+GA over 1.5 86%62%73%
GF+GA over 2.5 29%12%20%
GF+GA over 3.5 0%0%0%
GF+GA over 4.5 0%0%0%
GF+GA over 5.5 0%0%0%
Itapirense over 2.5 stats indicate a 20% value for the proportion of matches involving the team that had a total of over 2.5 goals, which is lower than the league average value of 41% of league matches that the over under stats indicate had a total number of goals over 2.5 this season in Brazil - Paulista A3.
League goals statistics


advertisement







No goal scored / conceded

Home Away All
Clean sheets 14%38%27%
Won-to-nil 14%25%20%
Failed to score 29%38%33%
Lost-to-nil 29%25%27%








Scoring & Conceding rates

Home Away All
Scoring Rate 71%62%67%
Conceding Rate 86%62%73%

Scoring rate: percentage of matches where the team scored at least one goal
Conceding rate: percentage of matches where the team conceded at least one goal








Goals scored / Goals conceded

Home Away All
GF over 0.5 71%62%67%
GF over 1.5 14%0%7%
GF over 2.5 0%0%0%
GF over 3.5 0%0%0%
GF over 4.5 0%0%0%
GA over 0.5 86%62%73%
GA over 1.5 29%25%27%
GA over 2.5 14%12%13%
GA over 3.5 0%0%0%
GA over 4.5 0%0%0%

GF: goals scored
GA: goals conceded









Total goals in Itapirense matches

SCORED + CONCEDED Home Away All
Match total goals = 0 0%12%7%
Match total goals = 1 14%25%20%
Match total goals = 2 57%50%53%
Match total goals = 3 29%12%20%
Match total goals = 4 0%0%0%
Match total goals = 5+ 0%0%0%
Match total goals = 0 or 1 14%38%27%
Match total goals = 2 or 3 86%62%73%
Match total goals = 4+ 0%0%0%
League Total Goals stats








Goal margins

WINNING MARGINS  1  2   3  4+ 
Home wins  20 00
Away wins  20 00
Home & Away wins  40 00
LOSING MARGINS  1  2   3  4+ 
Home defeats  01 10
Away defeats  01 10
Home & Away defeats  02 20
A majority of Itapirense's wins have been obtained with a one-goal margin (4 wins), while 0 of their wins had a margin of 2 goals or more. A majority of Itapirense's defeats had a margin of 2 goals or more (4 defeats), while 0 of their defeats had a one-goal margin.
League Goal Margin stats









Home vs Away comparisons

Home / Away points Home Away
  % Points 47%
53%


Home / Away PPG
 Points Per Game at Home (PPGH)1.29
 Points Per Game Away (PPGA)1.25
 Home advantage (PPGH - PPGA) +0.04


Home / Away goals Home Away
  % Goals scored (GF) 55%
45%
  % Goals conceded (GA) 53%
47%
  League average (% goals) 54%
46%

Matches played at home have accounted for only 47% of Itapirense's total points and 55% of the goals they have scored so far this season in Brazil - Paulista A3.
League Home / Away tables







Itapirense scores

FT at home
1-1 3 43%
0-3 1 14%
0-2 1 14%
2-1 1 14%
1-0 1 14%
FT away
1-1 3 38%
0-1 2 25%
3-0 1 12%
2-0 1 12%
0-0 1 12%
The Itapirense score with the most occurences in home matches during the season in the league has been 1-1 so far (3 times). The Itapirense score with the most occurences in away matches during the season in the league has been 1-1 so far (3 times).






This season in the league
Itapirense have failed to win in their last 8 matches. 80% of Itapirense's matches had under 2.5 goals in total. Itapirense conceded at least one goal in 6 of their 7 home matches.







Itapirense table positions

League table
GP pts
Marília 15 29
Capivariano 15 27
Sao Jose EC 15 27
Grêmio Prude. 15 24
Desportivo B. 15 24
EC Sao Berna. 15 22
USAC 15 21
Bandeirante SP 15 20
Matonense 15 20
RB Brasil 15 19
Rio Preto 15 19
Itapirense 15 19
Votuporangue. 15 17
Barretos 15 16
Sertaozinho 15 16
Osasco Audax 15 12
Form table (last 8)
GP pts
Sao Jose EC 8 21
Capivariano 8 17
Marília 8 16
Desportivo B. 8 15
Grêmio Prude. 8 15
Matonense 8 13
Votuporangue. 8 12
USAC 8 10
Sertaozinho 8 10
Barretos 8 10
Bandeirante SP 8 9
EC Sao Berna. 8 9
Rio Preto 8 8
RB Brasil 8 6
Itapirense 8 4
Osasco Audax 8 2
Home
GP pts
Marília 8 22
USAC 8 16
Grêmio Prude. 7 15
Sao Jose EC 8 14
RB Brasil 8 12
Bandeirante SP 7 12
Votuporangue. 8 12
EC Sao Berna. 8 12
Capivariano 8 11
Desportivo B. 7 11
Matonense 7 10
Barretos 7 10
Osasco Audax 8 10
Itapirense 7 9
Rio Preto 7 8
Sertaozinho 7 6
Away
GP pts
Capivariano 7 16
Desportivo B. 8 13
Sao Jose EC 7 13
Rio Preto 8 11
EC Sao Berna. 7 10
Matonense 8 10
Sertaozinho 8 10
Itapirense 8 10
Grêmio Prude. 8 9
Bandeirante SP 8 8
Marília 7 7
RB Brasil 7 7
Barretos 8 6
USAC 7 5
Votuporangue. 7 5
Osasco Audax 7 2
Offence
GP GF
Capivariano 15 28
Marília 15 25
RB Brasil 15 24
Grêmio Prude. 15 21
Matonense 15 21
USAC 15 21
Bandeirante SP 15 19
Barretos 15 18
EC Sao Berna. 15 17
Rio Preto 15 15
Sertaozinho 15 15
Desportivo B. 15 14
Votuporangue. 15 14
Sao Jose EC 15 13
Itapirense 15 11
Osasco Audax 15 8
Defence
GP GA
Desportivo B. 15 9
Capivariano 15 11
Sao Jose EC 15 12
Marília 15 15
Bandeirante SP 15 15
Grêmio Prude. 15 16
EC Sao Berna. 15 16
Itapirense 15 17
USAC 15 18
Matonense 15 18
Votuporangue. 15 19
Osasco Audax 15 19
Rio Preto 15 21
RB Brasil 15 23
Sertaozinho 15 26
Barretos 15 29




Total Match Goals stats


Total match goals stats

Matches of... GP Avg 0.5+ 1.5+ 2.5+ 3.5+ 4.5+ 5.5+ BTS CS FTS WTN LTN
Barretos  15 3.13 93% 87% 60% 40% 20% 13% 53% 20% 33% 13% 27%
RB Brasil  15 3.13 100% 80% 53% 47% 20% 7% 67% 13% 20% 13% 20%
Sertaozinho  15 2.73 100% 73% 60% 33% 7% 0% 53% 20% 27% 20% 27%
Marília  15 2.67 93% 67% 47% 20% 13% 13% 40% 40% 27% 33% 20%
Capivariano  15 2.60 93% 80% 47% 27% 13% 0% 53% 33% 20% 27% 13%
Matonense  15 2.60 100% 60% 47% 33% 13% 7% 60% 7% 33% 7% 33%
USAC  15 2.60 87% 73% 47% 27% 13% 7% 47% 40% 27% 27% 13%
Grêmio Prudente  15 2.47 100% 80% 33% 20% 13% 0% 40% 40% 20% 40% 20%
Rio Preto  15 2.40 87% 67% 47% 27% 13% 0% 53% 20% 40% 7% 27%
Bandeirante SP  15 2.27 87% 60% 33% 20% 20% 7% 40% 40% 33% 27% 20%
EC Sao Bernardo  15 2.20 93% 53% 47% 20% 7% 0% 33% 33% 40% 27% 33%
Votuporanguense  15 2.20 100% 67% 33% 13% 7% 0% 53% 13% 33% 13% 33%
Itapirense  15 1.87 93% 73% 20% 0% 0% 0% 47% 27% 33% 20% 27%
Osasco Audax  15 1.80 87% 60% 33% 0% 0% 0% 33% 27% 53% 13% 40%
Sao Jose EC  15 1.67 93% 40% 27% 7% 0% 0% 33% 53% 20% 47% 13%
Desportivo B.  15 1.53 87% 47% 20% 0% 0% 0% 27% 60% 27% 47% 13%
League average 93.3% 66.7% 40.8% 20.8% 10.0% 3.3% 45.8% 30.4% 30.4% 23.8% 23.8%

Total match goals stats (last 8 matches)

Last 8 matches of... GP Avg 0.5+ 1.5+ 2.5+ 3.5+ 4.5+ 5.5+ BTS CS FTS WTN LTN
Barretos  8 3.50 100% 88% 62% 38% 38% 25% 38% 25% 38% 25% 38%
RB Brasil  8 3.13 100% 88% 50% 50% 25% 0% 62% 12% 25% 12% 25%
Matonense  8 3.00 100% 75% 62% 38% 12% 12% 75% 12% 12% 12% 12%
USAC  8 2.88 100% 88% 50% 38% 12% 0% 62% 12% 25% 12% 25%
Capivariano  8 2.75 100% 88% 50% 25% 12% 0% 50% 38% 12% 38% 12%
EC Sao Bernardo  8 2.75 100% 75% 62% 25% 12% 0% 50% 12% 38% 12% 38%
Bandeirante SP  8 2.63 88% 50% 38% 38% 38% 12% 50% 25% 38% 12% 25%
Grêmio Prudente  8 2.63 100% 88% 38% 25% 12% 0% 25% 50% 25% 50% 25%
Sertaozinho  8 2.63 100% 75% 50% 38% 0% 0% 62% 25% 12% 25% 12%
Marília  8 2.25 100% 62% 50% 12% 0% 0% 38% 38% 25% 38% 25%
Itapirense  8 2.00 88% 88% 25% 0% 0% 0% 38% 12% 62% 0% 50%
Osasco Audax  8 2.00 88% 75% 38% 0% 0% 0% 38% 12% 62% 0% 50%
Rio Preto  8 2.00 88% 50% 25% 25% 12% 0% 38% 25% 50% 12% 38%
Votuporanguense  8 1.88 100% 50% 25% 12% 0% 0% 50% 25% 25% 25% 25%
Desportivo B.  8 1.63 100% 50% 12% 0% 0% 0% 12% 62% 25% 62% 25%
Sao Jose EC  8 1.50 100% 25% 25% 0% 0% 0% 25% 75% 0% 75% 0%
League average 96.9% 69.5% 41.4% 22.7% 10.9% 3.1% 44.5% 28.9% 29.7% 25.8% 26.6%

Total match goals stats (at home)

Home matches of... GP Avg 0.5+ 1.5+ 2.5+ 3.5+ 4.5+ 5.5+ BTS CS FTS WTN LTN
RB Brasil  8 3.75 100% 88% 62% 62% 38% 12% 75% 12% 12% 12% 12%
Sertaozinho  7 3.14 100% 71% 71% 57% 14% 0% 57% 14% 29% 14% 29%
Matonense  7 3.00 100% 71% 57% 43% 14% 14% 71% 0% 29% 0% 29%
USAC  8 2.88 88% 75% 38% 38% 25% 12% 38% 50% 25% 38% 12%
Grêmio Prudente  7 2.71 100% 71% 43% 29% 29% 0% 29% 71% 0% 71% 0%
Capivariano  8 2.63 100% 88% 38% 25% 12% 0% 88% 0% 12% 0% 12%
Rio Preto  7 2.57 100% 86% 43% 29% 0% 0% 57% 0% 43% 0% 43%
Votuporanguense  8 2.50 100% 88% 38% 12% 12% 0% 75% 12% 12% 12% 12%
EC Sao Bernardo  8 2.38 100% 62% 62% 12% 0% 0% 50% 25% 25% 25% 25%
Barretos  7 2.14 86% 71% 43% 14% 0% 0% 29% 43% 43% 29% 29%
Itapirense  7 2.14 100% 86% 29% 0% 0% 0% 57% 14% 29% 14% 29%
Marília  8 2.00 88% 62% 50% 0% 0% 0% 25% 75% 12% 62% 0%
Bandeirante SP  7 1.86 71% 43% 29% 14% 14% 14% 14% 71% 43% 43% 14%
Osasco Audax  8 1.63 88% 50% 25% 0% 0% 0% 25% 38% 50% 25% 38%
Sao Jose EC  8 1.50 88% 38% 25% 0% 0% 0% 25% 62% 25% 50% 12%
Desportivo B.  7 1.00 86% 14% 0% 0% 0% 0% 14% 57% 43% 43% 29%
League average 93.3% 66.7% 40.8% 20.8% 10.0% 3.3% 45.8% 34.2% 26.7% 27.5% 20.0%

Total match goals stats (away)

Away matches of... GP Avg 0.5+ 1.5+ 2.5+ 3.5+ 4.5+ 5.5+ BTS CS FTS WTN LTN
Barretos  8 4.00 100% 100% 75% 62% 38% 25% 75% 0% 25% 0% 25%
Marília  7 3.43 100% 71% 43% 43% 29% 29% 57% 0% 43% 0% 43%
Bandeirante SP  8 2.63 100% 75% 38% 25% 25% 0% 62% 12% 25% 12% 25%
Capivariano  7 2.57 86% 71% 57% 29% 14% 0% 14% 71% 29% 57% 14%
RB Brasil  7 2.43 100% 71% 43% 29% 0% 0% 57% 14% 29% 14% 29%
Sertaozinho  8 2.38 100% 75% 50% 12% 0% 0% 50% 25% 25% 25% 25%
USAC  7 2.29 86% 71% 57% 14% 0% 0% 57% 29% 29% 14% 14%
Grêmio Prudente  8 2.25 100% 88% 25% 12% 0% 0% 50% 12% 38% 12% 38%
Matonense  8 2.25 100% 50% 38% 25% 12% 0% 50% 12% 38% 12% 38%
Rio Preto  8 2.25 75% 50% 50% 25% 25% 0% 50% 38% 38% 12% 12%
Desportivo B.  8 2.00 88% 75% 38% 0% 0% 0% 38% 62% 12% 50% 0%
EC Sao Bernardo  7 2.00 86% 43% 29% 29% 14% 0% 14% 43% 57% 29% 43%
Osasco Audax  7 2.00 86% 71% 43% 0% 0% 0% 43% 14% 57% 0% 43%
Sao Jose EC  7 1.86 100% 43% 29% 14% 0% 0% 43% 43% 14% 43% 14%
Votuporanguense  7 1.86 100% 43% 29% 14% 0% 0% 29% 14% 57% 14% 57%
Itapirense  8 1.63 88% 62% 12% 0% 0% 0% 38% 38% 38% 25% 25%
League average 93.3% 66.7% 40.8% 20.8% 10.0% 3.3% 45.8% 26.7% 34.2% 20.0% 27.5%



Segments Table

0 pt 29 pts
5th Segment 4th Segment 3rd Segment 2nd Segment 1st Segment
up to 5.4 pts from 5.5 to 11.3 pts from 11.4 to 17.2 pts from 17.3 to 23.1 pts from 23.2 to 29 pts
(15)  17  Votuporanguense
(15)  16  Barretos
(15)  16  Sertaozinho
(15)  12  Osasco Audax 		(15)  22  EC Sao Bernardo
(15)  21  USAC
(15)  20  Bandeirante SP
(15)  20  Matonense
(15)  19  RB Brasil
(15)  19  Rio Preto
(15)  19  Itapirense 		(15)  29  Marília
(15)  27  Capivariano
(15)  27  Sao Jose EC
(15)  24  Grêmio Prudente
(15)  24  Desportivo B.

The Segments Table is a visual representation splitting the teams into 5 segments. Each team is assigned to a specific segment, depending on the team's number of points. Each of the 5 segments spans one-fifth (20%) of the total points held by the team ranked 1st in the league. For each team, the number of matches played appears in green between brackets, and the number of points is displayed in black.





 
The Itapirense results and statistical indicators can help provide insights on Itapirense's ranking in a variety of tables, for example to check how far the team or other teams are from the league leaders in the table.
The type of data that can be featured includes the team's league matches and goal scoring indicators such as the average number of goals scored at home or away, streaks and sequences of results, offense and defense stats, how Itapirense's record compares with league average values all teams combined, along with form stats such as the average points per game in the team's last 8 results in Brazil - Paulista A3.
Follow us on Twitter Live Blog RSS feed
F.A.Q. Contact Privacy Policy Change consent
Terms & conditions of use Cookie usage and options About us Membership information
Support SoccerSTATS.com

Please note that match schedules and timing are subject to changes. Products, services, promotional offers and other offerings from partners and advertisers are subject to terms and conditions. By using this website you certify that you agree with the terms and conditions of use and the privacy policy and that you are over the age of 18 or that you have the permission of a parent or guardian to use this website, after your parent or guardian has carefully reviewed and agreed to the terms and conditions of use and the privacy policy. Nothing on this website should be considered as advice. This website is not associated with nor endorsed by any league or competition (whether professional, collegiate or other types of leagues / competitions), federation, association, club or team. All trademarks, brands, images, logos and names appearing on this website belong to their respective owners.
Useful links (third-party websites):   www.gamcare.org.uk       www.begambleaware.org        gamblingtherapy.org
   
Copyright 1998-2023 SoccerSTATS.com We are based in the Netherlands and the EU's GDPR rules apply to our website's privacy policy
back to top back to top
 

advertisement









advertisement